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Q: What are the price points of listings I can advertise in Luxury Home Magazine today?A: Over the last 36 months the home values of listings have dropped an average of 42%. What was 2 million is now 1.5 million, what was 1.5 is now barely 995k… Luxury hasn’t changed, luxury has been redefined. Today your biggest struggle is convincing your current and future clients their home is not what it was worth in 2006. Luxury Home Magazine has redefined its price point as well, not just locally but nationally. Utilizing Luxury Home Magazine as your marketing tool today places your listings in the Hawaii Market area on a whole new digital platform. From being represented in a ”coffee table magazine“ oversized format, direct mailed to over 15,000 targeted homeowners, displayed in a variety of upscale venues including both private airports and all listings video and virtual tours showcased on LuxuryHomeMagazine.com. This gives you local, national and international web exposure. It’s important as a Realtor moving into 2011 to market and brand yourself as an expert in representing a variety of price points, especially if you specialize in higher end listings, so as the market continues to adjust your marketing changes allow you to be a solution provider, covering all price points from $800,000 to $18,000,000 in real time market conditions. Q: Why is your magazine over-sized, does it fit into all mailboxes?A: Luxury Home Magazine was changed to an over-sized format in 2003 with our Portland, Oregon edition to primarily differentiate itself from other magazines, not just locally, but nationally. Today, Luxury Home Magazine is represented throughout the country and has been branded as the “coffee table magazine”. The unique size of our magazine (yes, it fits into all USPS mailboxes) is truly the reason why we are able to feature exceptional homes, beautiful photography and easy to read over-sized layouts. Our size has also allowed us to retain a minimum 60 day shelf life which is extremely important for you, the advertiser. Chances are, as you read this; a copy of Luxury Home Magazine is on a coffee table of someone you may know. Currently, there are over One Million Magazines direct mailed annually to targeted homeowners throughout the country. All magazines have our website LuxuryHomeMagazine.com on each and every Front Cover giving you local, national and international digital web exposure. Why Does Paper Persist? ICv2 Founder/CEO Reveals the Rationale for MagazinesJune 12, 2009 By Thorin McGee singlepage Sherpa to the $10 billion pop-culture retail market (which includes anime, manga, comics, graphic novels, games, toys, and movie- and TV-licensed products), ICv2 has become the go-to pop-culture business resource for The New York Times, Wall Street Journal and a generation of retailers. However, with a circulation of about 10,000, the ICv2 Insider’s Guide is the rare magazine that bucked print-to-Web trends by spinning its print title off of its successful Web site. ICv2 Founder and CEO Milton Griepp spoke with Publishing Executive about the industry prejudices that prompted his company to start publishing a magazine, how its Web site and magazine coexist in the multichannel media jungle, and why not all traffic is equal in the eyes of advertisers. INBOX: Why did you launch a magazine from your seemingly successful Web site? From my perspective, that’s because people are hanging onto their prejudices and continuing to buy print ads, even though the Web is a more effective means of communication. We go where our advertisers want us to go though, so we’re going to continue to publish the magazine until that changes. INBOX: How do advertiser’s attitudes toward the Web compare now to when you started publishing print books in 2002? Has there been any evolution? INBOX: Notoriously, overall ad dollars for most pubs are drying up during this recession. Have you seen that? Has the effect been different on your print and online advertising? INBOX: Many publications still struggle with the question of how much magazine content they should make available for free on their Web sites. How much of the ICv2 Insider‘s print content do you put on ICv2.com and when? When we started, our philosophy was not to put info from the magazines on the Web, believing it would reduce magazine readership and devalue the content. Over the past few years, that’s changed, and we’re now putting a larger percentage of magazine content online than we ever have before. We made those changes (which are continuing) because our research showed that significant percentages of both audiences didn’t overlap — there are a lot of magazine readers who don’t use the Web site, and vice versa. So we’ve gone to making more of our magazine content available on the Web so that different audiences can get access to it. We generally put it up on the magazine street date. There remains some content in the magazines that doesn’t end up on the Web, but it’s a declining percentage, and that percentage will probably decline further in the future. INBOX: ICv2.com stories do not have comments, and the site does not have a forum. However, you solicit active feedback through a “talk back” function and often post these as “talk back” articles. Why have you chosen “talk back” over the more typical forms of community interaction (such as comment threads or forums, or even Twitter)?
Land a job: Promote the brand of YouBy Paul KeeganAugust 4, 2010: 3:43 AM ET (Money Magazine) — Think branding is only for celebrities and cola companies? Think again. Today whatever reputation you have is spreading quickly across the Internet, thanks to Google, industry blogs, and social-networking sites. (Even failing to turn up on search engines says something about you.) That makes it critically important to take control of your professional image, or “brand,” says William Arruda of Reach Personal Branding. Actively promoting the brand you’d like to be can help you get your name on the radar of industry leaders and advance your career. Here’s how to do it. Determine your trademark First, figure out how you’re perceived: Google your name, and ask former colleagues to give anonymous feedback about your strengths and weaknesses via reachcc.com/360reach. These tools can help you identify both any problems (the photo of you tipsy at JazzFest) and positive qualities to exploit (your efficiency). Next, in 20 words or less, answer this question: “How do I want employers to view me?” Focus on what makes you unique — maybe you’re an engineer with great people skills or a marketing exec who knows accounting. Think long term. “Your brand should reflect the career you want, not the job you have,” says Dan Schawbel of Millennial Branding. Spread the word online Potential employers are likely to look you up online, so you want the top search hits of your name to communicate your brand. Start by making sure your LinkedIn profile plays up your brand message — use the “summary” to state it outright — and that your Facebook page doesn’t distract from it, since both show up early in searches. You could build a website to promote yourself further. Or you might start a blog on a topic that fits with your brand identity. (But remember that an infrequently updated blog can do you more harm than good.) Drive traffic to your site by commenting on other blogs and asking them to link back, says search-optimization expert Evan Bailyn of First Page Sage. Also, feed blog posts automatically to your Twitter and Facebook accounts. Live and breathe the brand Make sure your offline behavior is consistent with the brand you’re promoting online by taking on roles that will enhance your image among the right people. If you’re calling yourself a collaborator, volunteer for group projects. International expert? Join a committee in your trade association that deals with issues abroad. “It’s not about making your brand famous,” says Arruda. “It’s about making it selectively famous among the people who need to know about you.” View artical at CNNMoney.com Aloha to the Newest in Luxury LifestylesLuxury Home Magazine® Hawaii is pleased to welcome eight new advertisers to Issue 5.4!
The Hansen Ohana Joins Forces with Maui Estates InternationalThe Hansen Ohana, comprised of Bob, Donna, and Clint Hansen and Rorie K. Suda recently joined forces with Maui Estates International. Led by Owner Mary Anne Fitch, the team at Maui Estates International brings varied strengths and international experience to the table. “We understand that it’s a global market and we are working toward that,” said Donna Hansen. With the transition to a new company, the Hansen Ohana is also making some changes to their global business approach. “There are a lot of international buyers out there who are looking for property; not only from Asia, but Europe, Canada, Australia and New Zealand,” said Donna. “We have someone [on the team] who speaks four languages and we have that as another gift for this business. We are gearing more and more toward working outside the box so we are more attractive to the world.” Between The Hansen Ohana and the preexisting Maui Estates International team, they have brought in over Two Billion Dollars in sales. These strong Maui industry professionals have come together to create a comprehensive resource for buyers and sellers. For more information on The Hansen Ohana and Maui Estates International Phone: 808.280.1650 CLICK HERE to view The Hansen Ohana’s current listings. Issue 5.4 – Front & Back Cover AdvertisersLuxury Home Magazine® of Hawaii is proud to feature a beautiful front and back cover on Issue 5.4
The front cover features “Kahala’s Newest Contemporary Luxury Lifestyle” – a stunning home built by Pyramid Premier Properties and presented exclusively by Catherin Lin of Choi International. This resort-style estate showcases seamless indoor/outdoor transitions which are enhanced by walls of glass opening to a spectacular 10 foot tiled wall of water cascading from an infinity edge pool. Newly built and conceived by Honolulu’s Award-Winning Designer & Builder, this spacious five bedroom, six and a half bathroom, contemporary home sits on 15,648 square feet of land.
On the back cover, we welcome a new advertiser in luxury home entertainment. Logic Living, located on the Big Island, believes in electronic solutions that are customized to the personal needs of each client. Their systems are finely tuned to provide an unparalleled experience. World-renowned and sought after for their technical artistry, Logic Living customizes super homes and theaters to outperform any system in its class. 40 Top Realtors
* Has performed in the top 100 in sales of an estimated 7000 registered Hawaii Reators Consistent marketing is a key for long term success. Contact us today to select one of Hawaii’s Top Realtors in your area to market your home. Luxury Home Magazine is a market specific publication showcased in a “coffee table magazine” format represented throughout the United States and distributed through the Hawaiian Islands, www.Luxury-Home-Magazine.com and features content of stunning Luxury Homes and the finest Luxury Real Estate locally, nationally and internationally. For more corporate information or to view listing digitally online visit our website at www.Luxury-Home-Magazine.com Importance of Legal Advice in Real EstateReal estate is a business where big money is involved. Whenever there is involvement of larger chunks of money, people tend to get deceptive in their approach towards fair dealing. This then creates problems for you because at times people with lesser knowledge of legalities involved in real estate are at the loosing end of the things. There are many things from which a legal adviser can save you, when dealing in real estate transactions or deals. There is one very big misconception about hiring of the right types of lawyers. You can hire a solicitor as well as a property lawyer. People think that they both are substitutable, but in fact that is not the case. A Solicitor has a very limited role and he can only help you in very few instances for property legal help. There are a lot of times when you do a business deal but you make a mistake. That mistake seems to be a minor one but it proves to be a fatal one. There are many blind alleys in real estate business. Mean and cruel people are always looking to hunt you down on your mistakes. They will get you one day or other. Then they will bring you in court and penalize you for that mistake, which may cost you a fortune or worse your entire business. Yes, entire businesses have been rolled up because of the problems in legalities of property matters springing up at the wrong time. These problems usually arise for those who either don’t realize the need for a full time lawyer or who rely on incompetent lawyer. That incompetent lawyer lapses at the time of need and isn’t able to represent the real estate business in the right way. Then there is one more important aspect of lawyers. Don’t think that any lawyer should be handed over your case for the real estate dealings you make. Usually good lawyers specialize in one subject or the other. These lawyers are specialized in their field and do what they do the best. Don’t fall into the prey of a general practitioner, because he is the jack of all and master of none. It is also best practice to pay your lawyer some regular fee, because this way he will be more cost effective for you and available at your beck and call. Good lawyer will not only save you from a lot of deadly lawsuits against your business but he will save you a lot of cost and energy. When every deal will go through his hands before finalizing, the chances for trapping yourself into real estate traps will be minimized and you will able to do your real estate business with more peace of mind. William King is the director of Pakistan Real Estate and Agricultural Services Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements. Article Source: http://EzineArticles.com/?expert=William_King Where to Find Real Estate ListingsOne of the first locations that anybody seems to be once they need to discover a new home is the actual estate listings. These are pretty straight forward, however there are some things to watch out for. Most brokers are trustworthy, but there is likely to be some issues they skip over or will neglect to enter deal about as a result of they wish to make the sale they usually want the home bought as quickly as it may possibly be. They need their commission, and they’re beneath strain from the seller to get it moving. The reality may not be recognized until the house is seen in person. Some actual estate listings have images, and these give a normal idea in regards to the shape of the home and what it appears to be like like. Nevertheless, when looking at inside pictures of houses in actual estate listings, you have to watch out about what you’re looking at when viewing these pictures. Many are taken to make the rooms inside the home seem bigger than they are. Try not to get too excited about any house till you might have toured and considered it in person. That is the solely solution to get a true feel for the size. There are some words which can be used in real property listings that might give away some clues. These are words that might be a bit misleading, however they’re honest for the most part. The phrase ‘cozy’ typically means very small, so in case you have a big household and wish lots of house, you might wish to skip over something described as cozy. A house that’s ‘in want of TLC’ is probably a dump or in some state of disrepair. Except you want to remodel a home and put a lot of money into it, this is another of the real estate listings to avoid. Although there is likely to be some deceptive words or footage in real estate listings, they’re sincere for probably the most part, and you could find them in many different places. Most take a look at them even when they have already got a house in mind, or in the event that they want to construct their own. These can be found within the local paper, sometimes on local tv, and they’re now all around the Internet. Most have details about worth, measurement, and when they are open for viewing (in some cases). This has made it simpler than ever to see what is accessible the place someone desires to live. Richard likes to also write about vera bradley backpack on one of his new websites. You may also find the information on fujifilm digital cameras interesting on my new site. Article Source: http://EzineArticles.com/?expert=Richard_Johnstonn |
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HOME | ADVERTISING INFORMATION | DIGITAL EDITION | PROPERTY SEARCH Thank you again for choosing to visit Luxury-Home-Magazine of Hawaii. For advertising considerations of Hawaii luxury homes and Hawaii luxury real estate, please contact us. Luxury-Home-Magazine.com is a Distributor of Luxury Home Magazine, a brand publication of Sunshine Publications, Inc. Information deemed reliable but not guaranteed. All rights reserved. Equal Housing Opportunity.
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